CloudRPO – Content Strategy and Marketing

CloudRPO are one of my long term clients.

I was hired in June 2020 to help the COO and Founder carve out their brand identity, as well as build out their content streams and initial strategy. I work to a similar capacity to a project manager, but within a Marketing function. I execute around 90% of the content myself across their blog, social media and marketing documents.

I also spent time training and developing the social media executive, essentially laying the foundations for the marketing function to grow.

Since joining the team I have:
– Implemented a content strategy set for the platform launch
– Mobilised and facilitated introductions to web designers, graphic designers and other writers
– Implemented a CRM, Content Management system and supporting documents for both Sales and Marketing teams
– Overseen and executed brand guidelines, social media guidelines and TOV documents
– All website copy
– All social media copy
– Video scripts and training documents
– email marketing, workflows and automation

Please see the links below for some of the pieces I’ve executed during my engagement.

A CONVERSATION WITH OUR FOUNDER

HOW TO SPEED UP YOUR INTERNAL RECRUITMENT PROCESS

THE BENEFITS AND DRAWBACKS OF REMOTE HIRING

SCALING A POST SERIES C BUSINESS: WHAT DOES TALENT ACQUISITION LOOK LIKE?

THE VALUE OF A FLEXIBLE RESOURCE POOL

OUR PARTNERSHIP IN MALTA

IS DIVERSITY AND INCLUSION A PART OF YOUR CULTURAL STRATEGY

HOW THE US ELECTION WILL SHAPE THE FUTURE OF WORK

E-GUIDE: HOW TO MAKE YOUR BENEFITS PACKAGE MORE INCLUSIVE

PASSLE (NEWS PAGE)

HOW CAN WE COMBAT GENDER BIAS WITHIN AGENCY RECRUITMENT?

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